Web.Com (India) Pvt. Ltd. a pioneer in providing Software solutions across North East and abroad is starting a new training vertical, Web.Com Training. It is a specialized training & education institute. Our mission is to accomplish the target for current demand of IT professionals. The demand for skilled manpower in respect to present growing technological changes has created a vacuum in the North East part of India. Web.Com Training will groom students to meet the demand with practical oriented training and exposure on LIVE projects. The biggest challenge nowadays in the software industry is to meet the pace of latest technology, keeping the same in mind; the courses have been designed to meet the challenge of the rapid growth of software professionals with the latest technology. Ranging from Web Designing till Artificial Intelligence, the courses are customized in a way to achieve the goal in short time. Starting from students to professionals, a constant up gradation of technology has become an essential part to survive. Web.Com Training courses are designed to benefit every individual.

Today’s world is dominated by the web. Every business can be connected globally using the web. In this digital world, an online presence on the web is very important for every organization to sustain, advertise, promote and sell their products and services.

If you’re someone who is interested in computers, then you can choose from our various courses ranging from Web designing and developing to Mobile App Development and also Digital Marketing to promote the brand’s online presence.

Web Designing, Web Development, Mobile App Development or Digital Marketing are all short-term professional job oriented courses. There are huge opportunities available for the students who want to work in these fields. Many private and public organizations are hiring web and mobile designer and developer for their online work and website development and digital marketing specialist to mark their presence. With the rapid advent of online industry, the demand of web professionals are increasing and this has created huge job opportunities for the aspirants in the upcoming days. Also, an experienced person in these fields can work as a freelancer; there are many online companies which provide online projects to these individuals.

People use Google to search for everything these days. Any question that arises in our mind, comes with the answer ‘Google it!’ Almost 90 % of all people using internet read online reviews before making a purchasing decision. Even if someone is lost in a new place and looking for some refreshment or accommodation, any kind of service or shops within walking distance, the options for those are pinned in Google Map.

Google is the first place where a potential customer can contact your business. There are many sites online and many more cropping up constantly, with reviews. It becomes quite hard to manage and stand out from the crowd. So it has become all the more important to build a consistently strong online presence. Google Reviews are what help customers to choose your business over another.

To set up your business for Google Reviews you require a Google Local listing, to verify and take control of your business profile on Google. It is very simple, open the Google My Business page and register your business address. While registering your business, you will have to complete a profile that allows you to associate your business with several keywords and set the geographical boundaries that you serve. Google sends you a confirmation PIN number for verification via a postcard to your business address. The whole process takes about two weeks time. Once you enter the received PIN number, your profile is verified, and you will be able to get reviews. You can also verify your business by your phone: you receive a code sent by an automated message or phone call to your registered number, and you enter the received code on Google My Business to complete the verification. You can also get your business instantly verified if you have a verified business website with Google Search Console.

After you verify your business listing, you have the opportunity to expand the reach of your brand and share a more detailed business description and information about your services and offers with Google and also to your prospective target audience. After verifying your account allows you can add personal business photos and videos to your profile. Display your business hour and location. Above all create and receive business reviews. So that everything a user needs to know before making a decision about your business, can be seen before they even reach your website.

You should get customers to leave reviews for your business. This should be done in a very natural way. Share your Google page on all other social media networks you have. Ask your customers to leave a review based on a past experience they have had, or appoint a social media manager to get a review from customers, if they were happy with the service they received.  Never leave any of your customer’s review without a response. Reviews are a great way to improve the presence of your brand. Forward your customers a thank you, card or mail with options to review your business.

With social advertisements, it is easier for businesses to spread their message and connect with their target audience. But if you really want to stand out and keep on pursuing new frontiers that can give you the competitive edge. There is one area of digital marketing that is undergoing rapid growth. But is seldom heard about, it is the mobile advertising. It encompasses all advertising activities that target Smartphone and tablet users. This field primarily concerns advertisements on mobile websites, apps, games, and app stores. Promotional content delivered through SMS and app messages also qualify as a form of mobile marketing.

Mobile Marketing is in trend and very popular at present:

Customers generally keep their handsets with them, so that, an individual can receive the information at the very moment it has been forwarded.  Even if the mobile is in a standby mode, the information is acquired immediately when the user switches on the mobile phone. Thus, mobile marketing strategies are very prompt.

Has a huge range of audience:

India’s Smartphone market is growing rapidly. The number of people using the mobile internet has surpassed the ones using a desktop. People owning smartphones have also increased. Moreover, it has become a basic gadget that is carried by almost the whole educated section of the society, and many of the uneducated as well. This change has increased the reach of mobile marketing. People having access to mobile ads have also increased. Thus mobile advertising has a wider reach compared to other devices.

 It is portable:

The best part of mobile phones is that it can be carried anywhere a person goes, unlike laptops and desktops. In the case of mobile phone, concern about time and location does not arise and these ads have more visibility. These ads can also be particularly focused on nearby customers with the help of their smartphones.

It has an immediate impact as any information shared goes easily viral:

Mobile marketing and advertising goes viral and connect with much more prospective customers more quickly. The Social media outlets on our handsets make it very simple for mobile information to communicate with the customers. Mobile phones are the handiest gadget that everyone carries all the time with them. Almost 90% of the text messages, that are sent to handsets are read within 5 minutes. Branded text messages also have nearly 95% open rate.

Mobile friendly sites rank higher:

Google is trying to push more on websites that are mobile friendly, as mobile searches have consistently risen since 2009 and finally surpassed desktop searches in 2018. In Google, speed has always been a factor of ranking.  Previously it was based on the desktop version of the sites, but now it looks at mobile site load speed as well. On March 26th, 2018, Google officially announced that they would be using mobile first indexing. Businesses with slow mobile sites face a decrease in mobile organic rankings.

Search for your target market

To start promoting your brand in the Social Media it is very important to identify your target audience. Everyone might not be interested in your piece of information so the message should be concise and relevant to the targeted audience. Your target audience may include a specific group of demographics, location, behaviors, and interests. Now a day’s every Social media site has a search engine, which enables one to find the conversations in their related field.

Choose the right social media platform

Firstly you need to identify THE MOST POPULAR SOCIAL NETWORKS AND ITS MONTHLY ACTIVE USERS (MAU) and where the people that you want to see your brand are. How you can improve your brand awareness through these specific social media channels. Try to focus on the channel that works for your brand and business. There are already many social media platforms and many are coming up. It is necessary that you identify the right social media channels where you can find most of your target users.

Use content that is relevant and yields value

To improve your brand reach and awareness you need to improve your business pages and conduct profitable paid advertising campaigns. For this, it is important that you define your tone of voice and considering what is beneficial for the page and your audience. Analyse the posts that you have shared so far to draw a conclusion on the acceptance of your posts on different platforms. For that, you must also take into consideration your follower’s opinions, comments, and criticisms. Find out the tone that suits your brand and work on it to enhance your reach in the social media.

Try to make contents that get noticed

The main aim of social media marketing is to get your content noticed in the super fast world of Social Media. Where thousands of contents are been shared every second. To get the attention of your target audience you need to outstanding. Attaching a visual content can be beneficial to your updates regardless of the platform. If you analyze the posts that are shared on social media and find out which post made you stop and take notice. It must be an image or video attached post that caught your eye. If you attach an image or post a video with every blog, post or article, its reach organically increases. However, it is necessary that the image is relevant to your brand and connects to the reader.

Be appealing and consistent

Most businesses own a social media channel to promote them. Thousands of business and start-ups create social profile every day. It comes as a challenge to stand out in this competition and create a consistent presence for years ahead. To make people stand with your brand create posts that connect your brand with related people. It’s also essential to be consistent with all that you do on social media to define your brand identity across all channels. Provide your audiences with valuable content that keeps them up-to-date on your related field.

Share social proof

As humans, we always look for social proof to justify our actions. Social proof in marketing uses social signals like positive reviews, testimonials and brands popularity to boost your credibility towards your readers or potential customers. If the wisdom of the crowd in action is used properly this will add credits to your social profile and enhance your trustworthiness. These days’ 80 % of people using internet refer to reviews and feedback before getting to any conclusion.

Lastly be experimental
Everyone is focused on enhancing their quality. The single thing that is constant on social media is change. Compare the standards of social media of today with years back; you will see the type of contents that connects with users, always keeps on changing. So keep trying for smart variations to see where your engagement and conversion numbers. Experimentation can sound a bit intimidating, but doing it with the right tools, and having adopted the right mindset, anyone can manage a victorious social media testing program. To keep growing, constantly alter your content delivery and be in touch with the people who value your brand.

Social visibility is widely required in today’s mobile friendly population to reach out to them.  Apart from the entertainment purpose, a serious platform for ‘professional only’ uses LinkedIn is a smash option to explore and demonstrate your business skill and worth.

Now-a-days LinkedIn has become one of the most effective platforms for expanding your professional reach and improving your business results with more than three billion users. Following are some easy marketing tips to use the World’s widest professional social media site.
1: Create Calls to Action
Make sure you include a call to action in each LinkedIn Publisher post, whether it’s to get more information from another link, contact you, or sign up for a free e-book or white paper. A call to action that speaks directly to your potential, ideal, or current clients will engage your audience and direct them to your funnel.
People who are successful at generating leads with LinkedIn Publisher do a combination of their own content and sharing links to external resources that both inform and build their credibility. They also include a phone number, email address, or calendar link at the end of the post, so prospects can easily contact them.
2: Include Catchy Visuals
Visuals can make or break whether people click on your LinkedIn Publisher articles. Cohesive, colorful, well-branded images will draw people to your article and drive them to open it. For your LinkedIn Publisher articles, you can use your own photos or stock photos, or create custom graphics. If you’re able to, consider hiring a graphic artist to create something special just for your brand.
3: Use Original Contents
If you’re already creating valuable content in the form of blog posts, newsletters, and other articles, you can repurpose content for LinkedIn Publisher. But you’ll also want to create original content for your LinkedIn readers. One reason to publish original, unique content on LinkedIn audience is to use it as a testing platform.
4: Optimize LinkedIn For SEO
LinkedIn now sports 364,000,000+ members and this rapidly growing social media platform consistently ranks highest for its B2B lead generation value, finding new talent or landing a new job. Yet, many companies are still not aware of the search engine optimization value LinkedIn offers. Treat and optimize your LinkedIn company page for SEO just as you would any page on your website.
5: Be Market Smart
Before posting anything on social media, you need to know why are you doing this and who will be benefited. When posting on LinkedIn, research and engage with new users and groups before reaching out with appropriate content.