Digital marketing is a way to promote brands and products online through different types of digital channels. It is a broad term that covers advertising through online platforms. Digital marketing can work for any business in any industry. There is a major shift in how people purchase products and interact with businesses due to doubled Internet usage over the decades. Therefore, digital channels have become vital to grow and engage customers effectively.

Digital Marketing now is not just another buzzword. It has become the main force to drive result driven business interactions compared to traditional marketing channels. Here are the different types of digital marketing channels and the ways they benefit your business :

Social Media Marketing

Every business, small or big, has a marketing budget and it’s important to spend it in the right direction. Social media marketing is a great way to build your brand and increase your customer base. There are several social media platforms to reach out to your target audience and convert them into leads or customers. According to a survey, brands that don’t advertise on social media risk falling behind. 90 per cent of marketers also say their social marketing efforts have increased exposure for their business, and 75 per cent say they’ve increased traffic.

There are different platforms Within “social media advertising” like facebook, twitter, Instagram to reach your goal. Here you can target your audience based on interests, demographics, and geography. Meanwhile, you can also determine how much you want to pay per click. There are also specific types of ads that work to help meet a specific goal. You can choose whether you want to build traffic to your website, build brand awareness
or start a Lead generation campaign.


Search Engine Optimization or SEO is the best way to drive traffic to your website organically. The content of your website, if not properly optimized, cannot bring organic search traffic. The customers searching for services or products that you offer will find you if your webpage is optimized.

Your customers are using search engines like Google, Yahoo, Bing daily. Statistics show that over 2 billion people are online and there are 3.5 billion searches per day. And for most of us, it’s almost a second nature to select among the first few search results. With Seo, You can improve your websites rank in Google’s search results.
A strong web presence is what every business needs these days to dominate the industry and competitors. SEO can help you gain that.

Google Ads

Previously known as Google AdWords, Google Ads is now the largest pay per click advertising platform. This platform helps businesses display ads on Google’s search result pages and their advertising networks. If you are a small business with a limited budget. Furthermore, to ensure their ad is only displayed to potential customers. their ad is only displayed to potential customers.

Marketing is all about connecting with customers in the right place at the right time. And if your customers are spending so much time around digital platforms, then that is what you should subscribe. There is an opportunity for businesses to run smart campaigns in minutes and drive real results. The Digital platform always offers a substantial return even on small investments.

Salon Website in Guwahati

In a city like Guwahati, where every next person is seen to be with a handset with mobile data enabled. Here almost 30 % of the population refers to google and search for coupons before taking a decision. It is important for every salon to build a professional website with SEO to stand out. The online appointment booking, e-commerce, and electronic gift codes are also essential to attract customers. Here are some tips for the ones who are trying to create one!

A beauty salon is an essential place for individuals who are curious about their look. So there is quite a wide prospect for your business to bloom.  Hence you will just have to make people aware of it and advertise your services. A well-developed Digital Marketing plan can help you make your business successful.

Marketing of A Salon Website in Guwahati:

Unlike retail products, it’s quite difficult for salons to run profitably with walk-in business alone. You must make customers know where you are and the reasons to come to you. Getting the word out about your business you must build a website and start a buzz about your services. The important key services to building your salon’s brand are through Building a website, Focussing on Seo and Google Ads, or Social Media Marketing.


Content Marketing for Small Business

A small business has big dreams but a small budget. There are many companies in the same fix. To stand out and achieve your dreams, you need to be the smartest and thing differently.  In this, you may face a challenge that can make or break your overall business objectives.

To Promote your Small Business you should try to discover the power of social media as a part of your marketing tactic. But social media isn’t very effective on its own. You should have a consistent amount of relevant, unique, interesting and useful content to share on your social media profiles. Whatever you look for, topics for social media post, inspiration or ideas to use to make your blog posts draw customers in, it’s very essential to reevaluate the way you reach your customers. Social media marketing costs more time than financial investment to be unique and has the potential to reach a large number of people. It is the perfect marketing activity for the budget-conscious small business owner.

To add to our Social Media more successfully you need to have a Strong and Unique Content Marketing Strategy.
This will help you establish and maintain a successful brand identity that your audience can connect with. Moreover, you can gain a competitive advantage over your competitors. With your consistency, you can generate more website traffic and better exposure to your products and services without making a huge investment.

Hence, Content marketing is one of the most low-cost and effective ways in which you can drive traffic and build awareness for your small business. It may take some time to see the results, but you should not give up.  So stick with your content marketing strategy and work more to refine it. It will definitely lead your small business to great success.



Web.Com (India) Pvt. Ltd. a pioneer in providing Software solutions across North East and abroad is starting a new website training vertical, Web.Com Training. It is a specialized training & education institute. Our mission is to accomplish the target for current demand of IT professionals. The demand for skilled manpower against the changing technology has created a vacuum in the North East.  Web.Com Training will groom students to meet the demand with practical oriented training and give exposure to LIVE projects.

Courses designed to benefit every individual

Currently, the biggest challenge in the software industry is to keep pace with the rapidly changing technologies. In fact, everyone, whether he is a student or a professional, it is essential for a constant up gradation of technology.

Keeping this in mind, we have designed courses for software professionals who wish to keep a finger on the pulse of the latest technology.

To emphasize, if you’re someone who has an interest in computers, you can choose from our various courses. We offer Web designing and developing to Mobile App Development and also Digital Marketing to promote the brand’s online presence.

Web Designing, Web Development, Mobile App Development or Digital Marketing courses are short-term professional job oriented courses. Besides, there are huge opportunities available for the students who wish to work in these fields. Furthermore, many private and public organizations are hiring developers regularly to work with them. With the rapid advent of the online industry, the demand of web professionals are increasing and this has created huge job opportunities for the aspirants. Also, an experienced person can work as a freelancer; there are many online companies which provide online projects to these individuals.

People use Google to search for everything these days. Any question that arises in our mind, comes with the answer ‘Google it!’ Almost 90 % of all people using internet read online reviews before making a purchasing decision. Even if someone is lost in a new place and looking for some refreshment or accommodation, any kind of service or shops within walking distance, the options for those are pinned in Google Map.

Google is the first place where a potential customer can contact your business. There are many sites online and many more cropping up constantly, with reviews. It becomes quite hard to manage and stand out from the crowd. So it has become all the more important to build a consistently strong online presence. Google Reviews are what help customers to choose your business over another.

To set up your business for Google Reviews

First, you require a Google Local listing, to verify and take control of your business profile on Google. It is very simple, open the Google My Business page and register your business address. While registering your business, you will have to complete a profile that allows you to associate your business with several keywords and set the geographical boundaries that you serve. Google sends you a confirmation PIN number for verification via a postcard to your business address. The whole process takes about two weeks time. Once you enter the received PIN number, your profile is verified, and you will be able to get reviews. You can also verify your business by your phone: you receive a code sent by an automated message or phone call to your registered number, and you enter the received code on Google My Business to complete the verification. You can also get your business instantly verified if you have a verified business website with Google Search Console.

After you verify your business listing, you have the opportunity to expand the reach of your brand and share a more detailed business description and information about your services and offers with Google and also to your prospective target audience. After verifying your account allows you can add personal business photos and videos to your profile. Display your business hour and location. Above all create and receive business reviews. So that everything a user needs to know before making a decision about your business, can be seen before they even reach your website.

You should get customers to leave reviews for your business. This should be done in a very natural way. Share your Google page on all other social media networks you have. Ask your customers to leave a review based on a past experience they have had, or appoint a social media manager to get a review from customers, if they were happy with the service they received.  Never leave any of your customer’s review without a response. Reviews are a great way to improve the presence of your brand. Forward your customers a thank you, card or mail with options to review your business.