There has been a huge increase in the usage of Smartphone’s and tablets, consumers, nowadays. Many people highly rely on their mobile applications.  This year is seeing an upsurge in the number of users opting for mobile phones with internet access.
             Many businesses have started investing in leveraging the development of mobile application; to expand their approach in branding, marketing, accessing online sites, and enhancing customer engagement. Some mobile app development trends that are ruling the market are-

The rise in Demand for Wearable Devices

Wearable devices cover dual facets is the one being in high demand. These apps are being very beneficial in healthcare domain. With Apple, Samsung and Google smartwatches already in the market, its demand is already in the rise.

Cloud-based Mobile Applications 

With such an increase in the number of mobile phone users, app developers are finding ways to develop apps that are robust, handy, affordable and easy to use on mobile phones.  The booming cloud technology has enabled the developers to make such mobile apps that would have cloud as the storage platform.
            The Cloud integration of mobile apps requires less internal memory as these apps directly fetch data from the cloud. This approach will allow the developers to develop functionalities with such features that can be available on various mobile phones.

  Accelerated Mobile Pages (AMP)

Further, the trend that has a strong influence on the mobile app development is accelerated mobile pages. It is a Google-backed project designed as an open-source initiative which is built to enhance the page loading on mobile devices. It helps in the creation of websites that are fast, beautiful and high performing across various devices.
               It also gives an option of isolated search index for the mobile web. It reduces bounce rate, increases visitors, CTR(Click-Through Rate), page rank and much more.

Machine Learning and Internet of Things

Machine learning is gaining momentum, it includes everything from predictive analytics, natural language processing to augmented reality, virtual reality and artificial intelligence. Most of the trending technologies can benefit from machine learning. The mobile app development industry is seeing a rise in the use of artificial intelligence in the development of mobile apps. It enables apps to identify complicated patterns and gain insights by analyzing large data.
                 Another trend in mobile app development is the Internet of Things.  It helps in the development of apps that empower businesses. Uber has used the Internet of Things in its mobile app in a successful manner. It has a massive impact on the world of app development

Blockchain Technology

Blockchain Technology is gaining huge attention as compared to any other technology at present. It basically shares ledgers which can’t be altered easily and also helps in recording company’s information which in default gets listed as blocked.
                  It helps government organizations have better financial transaction management, contract, asset management, and various regulatory compliances. It has enabled Smartphone’s to store more mobile data. Further with the implementation of security measures developed using block chains; the data stored on mobile phones can be more secure.

At Web.comIndia, our team of developers who are specialized in all the state-of-the-art technologies, making us well-positioned to develop a mobile app that’s both adaptive and efficient in terms of performance as well as maintenance requirements.

Web.Com (India) Pvt. Ltd. a pioneer in providing Software solutions across North East and abroad is starting a new training vertical, Web.Com Training. It is a specialized training & education institute. Our mission is to accomplish the target for current demand of IT professionals. The demand for skilled manpower in respect to present growing technological changes has created a vacuum in the North East part of India. Web.Com Training will groom students to meet the demand with practical oriented training and exposure on LIVE projects. The biggest challenge nowadays in the software industry is to meet the pace of latest technology, keeping the same in mind; the courses have been designed to meet the challenge of the rapid growth of software professionals with the latest technology. Ranging from Web Designing till Artificial Intelligence, the courses are customized in a way to achieve the goal in short time. Starting from students to professionals, a constant up gradation of technology has become an essential part to survive. Web.Com Training courses are designed to benefit every individual.

Today’s world is dominated by the web. Every business can be connected globally using the web. In this digital world, an online presence on the web is very important for every organization to sustain, advertise, promote and sell their products and services.

If you’re someone who is interested in computers, then you can choose from our various courses ranging from Web designing and developing to Mobile App Development and also Digital Marketing to promote the brand’s online presence.

Web Designing, Web Development, Mobile App Development or Digital Marketing are all short-term professional job oriented courses. There are huge opportunities available for the students who want to work in these fields. Many private and public organizations are hiring web and mobile designer and developer for their online work and website development and digital marketing specialist to mark their presence. With the rapid advent of online industry, the demand of web professionals are increasing and this has created huge job opportunities for the aspirants in the upcoming days. Also, an experienced person in these fields can work as a freelancer; there are many online companies which provide online projects to these individuals.

With social advertisements, it is easier for businesses to spread their message and connect with their target audience. But if you really want to stand out and keep on pursuing new frontiers that can give you the competitive edge. There is one area of digital marketing that is undergoing rapid growth. But is seldom heard about, it is the mobile advertising. It encompasses all advertising activities that target Smartphone and tablet users. This field primarily concerns advertisements on mobile websites, apps, games, and app stores. Promotional content delivered through SMS and app messages also qualify as a form of mobile marketing.

Mobile Marketing is in trend and very popular at present:

Customers generally keep their handsets with them, so that, an individual can receive the information at the very moment it has been forwarded.  Even if the mobile is in a standby mode, the information is acquired immediately when the user switches on the mobile phone. Thus, mobile marketing strategies are very prompt.

Has a huge range of audience:

India’s Smartphone market is growing rapidly. The number of people using the mobile internet has surpassed the ones using a desktop. People owning smartphones have also increased. Moreover, it has become a basic gadget that is carried by almost the whole educated section of the society, and many of the uneducated as well. This change has increased the reach of mobile marketing. People having access to mobile ads have also increased. Thus mobile advertising has a wider reach compared to other devices.

 It is portable:

The best part of mobile phones is that it can be carried anywhere a person goes, unlike laptops and desktops. In the case of mobile phone, concern about time and location does not arise and these ads have more visibility. These ads can also be particularly focused on nearby customers with the help of their smartphones.

It has an immediate impact as any information shared goes easily viral:

Mobile marketing and advertising goes viral and connect with much more prospective customers more quickly. The Social media outlets on our handsets make it very simple for mobile information to communicate with the customers. Mobile phones are the handiest gadget that everyone carries all the time with them. Almost 90% of the text messages, that are sent to handsets are read within 5 minutes. Branded text messages also have nearly 95% open rate.

Mobile friendly sites rank higher:

Google is trying to push more on websites that are mobile friendly, as mobile searches have consistently risen since 2009 and finally surpassed desktop searches in 2018. In Google, speed has always been a factor of ranking.  Previously it was based on the desktop version of the sites, but now it looks at mobile site load speed as well. On March 26th, 2018, Google officially announced that they would be using mobile first indexing. Businesses with slow mobile sites face a decrease in mobile organic rankings.

You’re all well aware that developing apps for a mobile environment is a completely different task than desktop application development. If you’ve made steps toward making your organization/business better through the introduction of mobile apps and the mobilization of core business processes this is something of your interest.


Mobile apps must be designed to function across a wide spectrum of mobile environments. An app designed to run on a private WiFi network with free range access to the corporate network, for example, can run into performance issues when end user access the file from outside the company’s facilities.

Data on Demand

Leveraging push technology is an important and often overlooked attribute of mobile application development. While mostly associated with the delivery of user notifications, push and synch technologies deliver significant value by enabling mobile apps to work when users are offline.

Integrated Application Management

An unappreciated aspect of application development is the management of those applications. This includes all of the components of comprehensive lifecycle management, including application testing, rollout, updates and retirement.

An Unique User Experience

Mobile computing and communications require a unique user experience, completely distinct from a desktop environment. Enterprises that adopt development platforms that enable the creation of apps that provide the ability to reach mission critical information through a simplified user experience that is consistent across multiple platforms will make huge strides toward realizing their enterprise mobility ambitions.

Integrated Security

Given that the principal outcome of the next phase of the mobilization of the workforce is the increased accessibility of behind-the-firewall data to mobile devices, security is a crucial consideration of mobile app development.

For a hassle free mobile app solutions long on to

In our previous writing we have discussed about the essentials of mobile friendly websites and why are they needed. Now,