Social Media Platforms are very popular amongst every individual and business of our society. Nowadays every educated individual is found on social media platforms. The same thing can be said about most businesses. No matter what your company sells it needs to harness the power and versatility of social media. While your company may benefit from using social media services to reach out to buyers and promote products, those services can be used to build and strengthen brand image too.  Social media is growing at warp speed. With more people joining social media sites and using them regularly, the social media industry is bound to become bigger in the coming years. And your business should take advantage of it if you want it to survive.

  • Social Media provides you a platform to connect your company to its users or customers. The growth in technology and social media has created countless additional interactions between your brand and your customer across their lifecycle. We help you understand which social platform to use at different times and points of interaction throughout. It can improve the overall customer experience and differentiate you from the competition.
  • It provides your company a platform to find ways to get more traffic to your site and therefore generate more revenue. Social Media is the world’s most crowded platform where thousands of people visit and share their opinion. This means that you have a platform where many people visit daily. Now you can use your platform for earning money. It is not easy to get the crowd. But yes with a little hard work along with some smart work we can help you generate a good income amount.
  • Social media presents a great opportunity to offer the target buyer insights about the brand and its products and services. We can help your business connect with its target audience. A consumer uses social media to talk about their needs and wants, likes and dislikes, and these online conversations present a wealth of information that businesses can leverage to their advantage.
  • Finally, it provides a platform for your brand to develop and strengthen relationships with customers. It is the best place to get closer to customers because you can connect with them wherever they are. Huge potential lies in this anywhere-anytime connection. Because of this, there is an opportunity for other positive things as well. Building greater relationships with your customers can increase your revenue. The more connected you are with your customers, the more loyal they will be to your brand.
The tech giant Intel India recently announced new projects aimed at accelerating digital literacy strengthen its support to Prime Minister Narendra Modi’s Digital India initiative.  It launched three projects designed to accelerate digital literacy at the grassroots level by reaching out to the population in non-urban India, upskill citizens in tier two cities and beyond and encourage innovation from the local level.
For this Intel has introduced its ‘Unnati Kendra at Common Service Centre’ (UK at CSC) in Karnal ,Haryana , along with launching an online portal called ‘Digital Unnati’ to encourage village level entrepreneurs.
As part of its recently launched ‘Ek Kadam Unnati Ki Aur’ initiative, the new UK at CSC facility in Karnal will serve as one of the common access digital learning centers for people of the Haryana state. Intel India also aims to open several more of these facilities in the state.
Intel India is working with the government to open a network of up to 100 ‘UK at CSC’ facilities across ten states this year, with 10 such facilities already set up in the state of Telangana. At these facilities, Intel India is providing access to devices, relevant local content and training for citizens that will also help them develop and nurture their self-expression and creative capabilities.
Trained personnel at these centres are also conducting in-depth sessions on digital literacy, computer skills and internet facilities, along with dedicated guidance sessions in entrepreneurship, language and vocational training.
The Digital Unnati website is set up in collaboration with the CSC e-Governance Services India Ltd. it will enable Village Level Entrepreneurs (VLEs) to learn how to assemble a PC online and develop their technology know-how as well.

The Associated Chambers of Commerce and Industry (ASSOCHAM) has released a study on electronic waste management in India-cKinetics in the pre-hour of world environment day on June 5, which predicts “India will generate 130 million tone of e-waste by the year 2018”.

According to the study, the country will generate 130 million tonnes of e-waste by 2018 from the current 93.5 million tonnes in 2016 and by 2020 is expected to generate 52 lakh million tonnes of e-waste.

Of this total computer equipment accounts for almost 70% of e-waste generated followed by disposed telecommunication items—12% and electrical equipment—8%. Medical systems that are trashed constitute only seven percent of the e-waste collection at present and household e-crap account for four percent, the study claims.

Assocham points out that absence of a legal framework leads, to the irreparable damage of environment and health of people working in the waste management industry. It adds that over 95% of e-waste generated in managed by the unorganized sector and scrap dealers. These are dismantled and nothing is recycled.

E-waste causes respiratory ailments among people who handle these such as asthma and bronchitis. Metals like gold, platinum, copper and lead use caustic soda and concentrated acids. E-waste accounts for approximately 40 percent of the lead and 70 percent of heavy metals found in landfills.

These pollutants lead to ground water and air pollution and soil acidification. High and prolonged exposure to these chemicals/ pollutants emitted during unsafe e-waste recycling leads to damage of nervous systems, blood systems, kidneys and brain development, respiratory disorders, skin disorders, bronchitis, lung cancer, heart, liver, and spleen damage.

The study also reveals that computers, televisions and mobile phones are most dangerous because they have high levels of lead, mercury and cadmium and they have short life spans and thus discarded more often.

What is worse is that there is a significant population of children handling e-waste, says the study. Despite the Indian government stringent law to regulate e-waste trade, destitute children still face hazards picking apart old computers, TV etc. The chamber has also strongly advocated the need to bring out effective legislation to prevent entry of child labour into its collection, segregation and distribution.

-with TOI inputs

Relationship between digital media and mental health is a subject to debate from a longer time now. While most of people agree the fact that excessive use of social networks can harm their health, another group argues to its advantages. Well, a new research informed that, the more time you spend on the internet and social media, the more likely you are to suffer from mental health issues is stronger than previously thought.

Scientists have found a link between excessive use and mental health problems – with university-aged students addicted to scrolling social media sites, watching videos online and browsing web pages more likely to suffer from depression, anxiety, impulsiveness, inattention, executive functioning or ADHD.

The situation is serious as more and more people are unable to cope with everyday life without having an online fix. The study surveyed nearly 300 students using the Internet Addiction Test (IAT).

Those who screened positive on the IAT as well as on the researcher’s scale had more trouble dealing with their day-to-day activities like household works, official works, school and social settings, commented a senior researcher associated with the research.

The study found 56 per cent of university students had a difficult time controlling their use of video streaming websites, while 48 per cent couldn’t control their use of social media and 29 per cent had trouble staying away from instant messaging.

As well, 42 per cent were facing mental health problems such low to high depression as a result of their over-use of the internet.

Though internet addiction yet not formally diagnosed as a medical situation but as the way internet use has changed radically over the last 18 years, through more people working online, media streaming, social media, it’s not too far.

More and more research in this line should be encouraged on wider samples globally, which will go to the depth of the situation and can find some positive solutions, sighted the study.

The situation isn’t minimal anymore, people should understand and be responsible about their and other’s health as well.


Don’t Count Numbers

Let’s be clear on this point. It’s great to have millions of Twitter followers and Facebook fans, but this fanatic obsession we have with accumulating followers is insane. There is no value in a multitude of fans if they don’t really care about what you have to say. It’s about conversations, relationships and engagement, not only masses.

Think Other Plans Too

Social media participation and information sharing can and should be a valuable channel for marketing efforts. Marketing needs to be a multi-pronged approach. Depending on your business or service, you may need print, radio or TV advertising, possibly internet ads or to attend business shows, speaking engagements or workshops and you most definitely need a website.

Smart Listening

Social media is only valuable when it’s a two-way cycle. You share information, others comment, you take in information and offer contribution to others. Listening is just as valuable as talking.

Smart Timings

The more time you spend on social media, the better results you get; is a wrong notion. Determine how much time is reasonable for the given portion of your marketing effort, schedule it in your day, and stick to it.

It doesn’t happen overnight

Don’t try to follow 10,000 people right away. You’ll just come across as a spammer. Be discerning, build your “network” gradually and consistently. Be selective, be targeted, and be clear on what your objectives are.