A social networking is a web application in which people builds a social network or social relation with other people who share similar personal or career interest, activity, background or real-life connection and Monthly Active User (MAU) is the key performance indicator (KPI) often used by these social networking sites. It is calculated by counting the number of unique users for a 30 day period. Calculating MAU helps determine the value of a social network site and finds the number of users who have an account and uses it on a monthly basis.

Facebook is on the top with 2.2 billion MAU. Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg. It is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and stream live video. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.

Instagram has 700 million MAU. It is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010. It is also a popular marketing channel for brands, especially in the beauty, fashion, and luxury segment. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account’s posts can be shared publicly or with pre-approved followers. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users whom you choose to follow. Users can browse other users’ content by tags and locations, and view trending content and can “like” photos.

LinkedIn has 500 million members in 200 countries, out of which more than MAU. It is a business- and employment-oriented service that operates via websites and mobile apps. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn allows members to create profiles and connections with each other in an online social network which may represent real-world professional relationships. Members can invite anyone to become a connection. It has a “gated-access approach” where contact with any professional requires either an existing relationship or an introduction through a contact of theirs; it is intended to build trust among the service members. LinkedIn requires connections to have a pre-existing relationship. With a basic membership, a member can only establish connections with someone he has worked with, knows professionally, online or offline or has gone to school with. Premium subscriptions can be purchased to provide members better access to contacts in the LinkedIn database.

Twitter has 327MAU. It was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. Twitter is an online news, social networking, and micro-blogging service, enabling registered users to read and post short messages known as “tweets”. In this networking site users post and interact with messages. Tweets were originally restricted to 140 characters, but since November 7, 2017, this limit was doubled to 280 characters for all languages except Japanese, Korean, and Chinese. Registered users can post tweets, but those who are unregistered can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or mobile apps. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

Google plus has 3.5 million users is an Internet-based social network that is owned and operated by Google launched in June 2011. A user profile is a publicly visible account of a user that is attached to many Google properties. Its features include the ability to post photos and status updates to the stream or interest-based communities, group, different types of relationships into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums. It also includes several identity service sections, such as a contributor and other profiles area that let one link their properties across the web. These sections optionally link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to.

Social Media Platforms are very popular amongst the educated section of society. Nowadays every educated individual is found on the social media platforms. The same thing can be said about most businesses. No matter what your company sells it needs to harness the power and versatility of social media. While your company may benefit from using social media services to reach out to buyers and promote products, those services can be used to build and strengthen brand image too.  Social media is growing at warp speed. With more and more people joining social media sites and using them regularly, the social media industry is bound to become bigger in the coming years. And your business should take advantage of it if you want it to survive.

Social Media provides you a platform to connect your company to its users or customers. The growth in technology and social media has created countless additional interactions between your brand and your customer across their lifecycle. We help you understand which social platform to use at different times and points of interaction throughout. It can improve the overall customer experience and differentiate you from the competition.

It provides your company a platform to find ways to get more traffic to your site and therefore generate more revenue. Social Media is the world’s most crowded platform where thousands of people visit and share their opinion. This means that you have a platform where many people visit daily. Now you can use your platform for earning money. It is not easy to get the crowd. But yes with a little hard work along with some smart work we can help you generate a good income amount.

Social media presents a great opportunity to offer the target buyer insights about the brand and its products and services. We can help your business connect with its target audience. A consumer uses social media to talk about their needs and wants, likes and dislikes, and these online conversations present a wealth of information that businesses can leverage to their advantage.

Finally, it provides a platform for your brand to develop and strengthen relationships with customers. It is the best place to get closer to customers because you can connect with them wherever they are. A huge potential lies in this anywhere-anytime connection. Because of this, there is an opportunity for other positive things as well. Building greater relationships with your customers can increase your revenue. The more connected you are with your customers, the more loyal they will be to your brand.

A content management system can be defined as a system used for creating, editing, managing and publishing content in a consistent and organized manner. It is a software application or set of related programs that are used to create and manage digital content.

Web.Com(India) has over 14 years of expertise developing and implementing Content Management Systems (CMS) ranging from small businesses, large corporate firms and Govt./PSU units. The key to a great CMS is being user friendly. A feature rich system can only be fully utilized to bring out the best in a website only if the user experience is easy and can be handled by less technically aware person.

When we design and develop CMS, our project management team corresponds with the client personally regarding the user interface and the optimum performance that is expected. This ensures that the client doesn’t get surprised when they delivered the CMS and more importantly feel much more secure of being in a friendly environment within the system that they would be using at large.

Our CMS are divided into two sections:

Off the Shelf

When the client requires a CMS with default features regarding the usual maintenance of their websites involving updating of content and adding/removing pages and also some high end features like social media integration and implementation time being a constraint or essence, we advise and implement ready made solutions. These systems have already been developed keeping in mind the most frequent and used features in a CMS. Modules can be added and removed as and when required.

Customized CMS

Sometimes a readymade CMS doesn’t quite fit the client’s requirement and a few features are required which may not be available in one purchasable product. This is where a customized CMS comes into action. Our experts looking after CMS, co-ordinates with the client one to one to understand what is the exact requirement and design a CMS which meets all the requirements while being user friendly to use.

CMS is largely supported by the PHP and .NET platforms. Environments such as DRUPAL and JOOMLA! helps provide the necessary modules which meet and fit the requirements. If existing modules do not work as expected, individual modules would be developed which shall be made sure works as expected by the client with the same familiar CMS environment.

The tech giant Intel India recently announced new projects aimed at accelerating digital literacy strengthen its support to Prime Minister Narendra Modi’s Digital India initiative.  It launched three projects designed to accelerate digital literacy at the grassroots level by reaching out to the population in non-urban India, upskill citizens in tier two cities and beyond and encourage innovation from the local level.
For this Intel has introduced its ‘Unnati Kendra at Common Service Centre’ (UK at CSC) in Karnal ,Haryana , along with launching an online portal called ‘Digital Unnati’ to encourage village level entrepreneurs.
As part of its recently launched ‘Ek Kadam Unnati Ki Aur’ initiative, the new UK at CSC facility in Karnal will serve as one of the common access digital learning centers for people of the Haryana state. Intel India also aims to open several more of these facilities in the state.
Intel India is working with the government to open a network of up to 100 ‘UK at CSC’ facilities across ten states this year, with 10 such facilities already set up in the state of Telangana. At these facilities, Intel India is providing access to devices, relevant local content and training for citizens that will also help them develop and nurture their self-expression and creative capabilities.
Trained personnel at these centres are also conducting in-depth sessions on digital literacy, computer skills and internet facilities, along with dedicated guidance sessions in entrepreneurship, language and vocational training.
The Digital Unnati website is set up in collaboration with the CSC e-Governance Services India Ltd. it will enable Village Level Entrepreneurs (VLEs) to learn how to assemble a PC online and develop their technology know-how as well.

The Associated Chambers of Commerce and Industry (ASSOCHAM) has released a study on electronic waste management in India-cKinetics in the pre-hour of world environment day on June 5, which predicts “India will generate 130 million tone of e-waste by the year 2018”.

According to the study, the country will generate 130 million tonnes of e-waste by 2018 from the current 93.5 million tonnes in 2016 and by 2020 is expected to generate 52 lakh million tonnes of e-waste.

Of this total computer equipment accounts for almost 70% of e-waste generated followed by disposed telecommunication items—12% and electrical equipment—8%. Medical systems that are trashed constitute only seven percent of the e-waste collection at present and household e-crap account for four percent, the study claims.

Assocham points out that absence of a legal framework leads, to the irreparable damage of environment and health of people working in the waste management industry. It adds that over 95% of e-waste generated in managed by the unorganized sector and scrap dealers. These are dismantled and nothing is recycled.

E-waste causes respiratory ailments among people who handle these such as asthma and bronchitis. Metals like gold, platinum, copper and lead use caustic soda and concentrated acids. E-waste accounts for approximately 40 percent of the lead and 70 percent of heavy metals found in landfills.

These pollutants lead to ground water and air pollution and soil acidification. High and prolonged exposure to these chemicals/ pollutants emitted during unsafe e-waste recycling leads to damage of nervous systems, blood systems, kidneys and brain development, respiratory disorders, skin disorders, bronchitis, lung cancer, heart, liver, and spleen damage.

The study also reveals that computers, televisions and mobile phones are most dangerous because they have high levels of lead, mercury and cadmium and they have short life spans and thus discarded more often.

What is worse is that there is a significant population of children handling e-waste, says the study. Despite the Indian government stringent law to regulate e-waste trade, destitute children still face hazards picking apart old computers, TV etc. The chamber has also strongly advocated the need to bring out effective legislation to prevent entry of child labour into its collection, segregation and distribution.

-with TOI inputs