Web.Com (India) Pvt. Ltd. a pioneer in providing Software solutions across North East and abroad is starting a new training vertical, Web.Com Training. It is a specialized training & education institute. Our mission is to accomplish the target for current demand of IT professionals. The demand for skilled manpower in respect to present growing technological changes has created a vacuum in the North East part of India. Web.Com Training will groom students to meet the demand with practical oriented training and exposure on LIVE projects. The biggest challenge nowadays in the software industry is to meet the pace of latest technology, keeping the same in mind; the courses have been designed to meet the challenge of the rapid growth of software professionals with the latest technology. Ranging from Web Designing till Artificial Intelligence, the courses are customized in a way to achieve the goal in short time. Starting from students to professionals, a constant up gradation of technology has become an essential part to survive. Web.Com Training courses are designed to benefit every individual.

Today’s world is dominated by the web. Every business can be connected globally using the web. In this digital world, an online presence on the web is very important for every organization to sustain, advertise, promote and sell their products and services.

If you’re someone who is interested in computers, then you can choose from our various courses ranging from Web designing and developing to Mobile App Development and also Digital Marketing to promote the brand’s online presence.

Web Designing, Web Development, Mobile App Development or Digital Marketing are all short-term professional job oriented courses. There are huge opportunities available for the students who want to work in these fields. Many private and public organizations are hiring web and mobile designer and developer for their online work and website development and digital marketing specialist to mark their presence. With the rapid advent of online industry, the demand of web professionals are increasing and this has created huge job opportunities for the aspirants in the upcoming days. Also, an experienced person in these fields can work as a freelancer; there are many online companies which provide online projects to these individuals.

SEO stands for “search engine optimization.” (SEO) is the practice of increasing the quantity and quality of traffic to your website through “organic,” “editorial” or “natural” search results on search engines.. In general, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

Guess how many blog posts people publish each day.
Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.
And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.
This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.
SEO is the magic you have to work on your Website in order to make Google very likely to include your Website link as one of the top results whenever someone searches for that keyword. Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.
There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:
If you ever need to hide a dead body, you should place it on the second page of Google search results. If your Website or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all. But to understand how to show up first in the search engine results, you first need to know how search even works.

Therefore SEO:
Adds Quality to your trafficYou can attract visitors who are genuinely interested in products that you offer.
Increases the Quantity of your traffic:  You get genuine people clicking from those search engine results pages (SERPs),
Get Organic results: Ads make up a significant portion of many SERPs. Organic traffic is what most marketers strive to increase. This traffic is defined as visitors coming from a search engine

 

For an effective search engine optimization, a good social media strategy is must, which is mostly misunderstood by many. For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet and both of these are inter-connected. The relationship between the two primarily has to do with establishing social media profiles, gaining social shares and leveraging high-authority social networks to establish quality backlinks.

  1. Social sharing directly increases the visibility of a page, which means it may get noticed by a creator of content, such as a blogger, journalist, or author. That creator may mention it in a subsequent piece of content. If they linked to it, that page is then more likely to rank. For sharing to affect rankings, a lot of things have to go right, such
  2. Why to share? b) Whom to share? c) What to share?

One way to help this process along is to actively build relationships with content creators, sharing content with them specifically. Social influencers amplify impressions, but content creators create the ranking benefit. They include:

  • Bloggers and blog editors
  • Journalists
  • Podcasters
  • Academic Researchers
  • Event producers

If rankings are important to you, relationships with creators of content are important to you. Content creators are a hidden, but important, target audience for most businesses. But many of them don’t realize it.

  1. When links to your content are established across each of your social media platforms they serve as a guide for search engines to understand what websites are credible and how they should be ranked for specific keywords.

This will help your company to be found based on its social media content due to the specific keywords that are used on each of your social media platform pages. This is extremely important for (business-to-business) B2B marketing because it will help you to be found by and communicate with your target market.

In addition, social media profiles generally rank well (often very high) in search engines. Each of the big social media platforms serve as authority sites that will often rank higher than a company’s own website.

  1. Another important factor to consider is that each social media platform is essentially a search engine. Many social media users are now searching social media for specific products or services.

Oftentimes social networks provide more specific results than general search engines may provide. LinkedIn is the best B2B connection hub and Slideshare has joined Youtube as B2B content hubs.

In regards to the relationship between social media and search engine optimization the objective is to establish a complete presence on each social media platform. This will help you to get found more often on search engines by your target audience.

Website serves the purpose of creating brand awareness for you. But in a nation which is comprised of more than 50% of young generation, branding needs to go an extra mile by leveraging the power of social media on your site

Together, social media channels and your website would work seamlessly to promote your online brand. Including social media on the websites is no more a new practice yet several websites haven’t included links to digital media missing out some potential interactions and impressions.

Following are some points to remember:

1: Include Social Media Buttons

Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. To ensure that users don’t exit your web page altogether, you may want to create the buttons or links so that they open your social media pages in new windows. But all the platforms should be actively managed.

2: Integrate Where it Makes Sense

If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website.

Linking out or displaying inactive social media channels will only cripple your online efforts.

3: Include Up-to-Date Buttons

Social media changes fast—so you should. If you added your buttons a year ago, they are probably palling around with the dinosaurs. In order to maintain credibility within this ever-changing realm, it is important to stay with the times. It is important to be tactful with your social media choices and do your research well.

4: Include Share Buttons

If you sell a product or run a full-fledged e-Commerce site and you haven’t added share buttons to your product pages, you are missing out on a whole host of potential social impressions.

Share buttons should enable website-goers to seamlessly share or recommend a product.

5: Use Analytics

Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. How many people are actually clicking on your outbound social media links.

If you find that few individuals explore your social media outlets once landing on your page, perhaps your social media buttons aren’t in a convenient location. It’s always best to have actual numbers to back up your choices.

6: Pay Attention to Terms and Conditions

This goes hand in hand with staying up to date and knowledgeable. The way you use social media reflects on your website, as well as your brand as a whole. If you’ve accidentally violated some terms and conditions in the past, delete those pages and do not link out to them even in the interim.

7: Stay Knowledgeable

Don’t get it twisted. With the changing social media landscape and array of rollouts these days, it is easy to confuse social media features. Keep in mind that if you are directed people to your site-there should be some useful for them

8: Use Social Media Insights Alongside Google Analytics

You can act smart with the many types of software available to allow you to see your social media insights alongside your web analytics in order to pick up on trends and to better understand the successes or failures of campaigns.

Do you want more leads from Facebook but not sure what to do? Your social media campaigns are not earning much leads? Well, generating leads through Facebook and other social mediums is not an easy task.  Professional help and Facebook ads can provide you your required leads, which not always possible from the usual posts and other social media engagements. 

1: Reach Facebook Group Members

While running Facebook ads, you’ve probably thought that targeting an active group that you’re part of is a good idea. Or maybe you’ve come through a Facebook page, which seems perfect. But finally you realize that targeting a group or the page is not working towards your direction. Well, specifically targeting a certain group or page may not bring you leads but if you can target people who liked that group or page will work quite well.

At first, you have to look for keywords used to describe the group or page. Next, create a new ad set. Under Detailed Targeting, you’ll want to set your targeting parameters to those keywords. Enter your first keyword and then click Narrow Audience, then click other keyword and click audience preference accordingly.

2: LinkedIn Connections are Helpful

There’s a pretty cool way you can target select LinkedIn connection with a custom offer. You simply export your list of connections from LinkedIn and upload the connections you want into a Facebook custom audience. Keep in mind that your connections may not have used the same email on LinkedIn as on Facebook, so not all of the emails will match.

3: Targeting People With Relevant Interests

This tactic is a bit more complicated than the others, but it has the potential to scale better. It involves layering keywords and Facebook pages on top of each other to get a very specific group of people.

Basically you brainstorm the key elements that define your target audience and group them into 3 or 4 categories so together they describe your ‘ideal client’ or the potential clients.

4: Focusing Other Relevant Campaigns

If you’re interested in targeting someone who is already running Facebook ads, you could target people interested in AdEspresso, because it helps optimize ads. It’s a good idea to research what audience your target prospect attracts. Often, all you need is just a few minutes on their website.

To do this, brainstorm 3 or 4 core traits that define your ideal client. Enter one of your findings from each trait by using the Narrow Audience option. You’ll end up with three layers.

Remember that each tool, influencer, etc., you change will give you a different audience, so you may need to test different variables to nail down your ideal combination.

5: Zero In on Prospects at Specific Companies

Suppose you want to layer the information your prospect entered on his or her Facebook profile into the targeting area of your ad. Fortunately, there’s an easy way to do this. Go to the Detailed Targeting section and choose Demographics > Work.

This allows you to target small groups of people who hold specific positions within a company, and build your ads to scale if you select a more generic job title.

There are several other ways to use social media advertising to find your future B2B customers. For en expert guidance to generate leads through social media marketing log on to www.webcomindia.biz or mail us: enquiries@webcomindia.biz