DIGITAL MARKETING

Digital marketing is a way to promote brands and products online through different types of digital channels. It is a broad term that covers advertising through online platforms. Digital marketing can work for any business in any industry. There is a major shift in how people purchase products and interact with businesses due to doubled Internet usage over the decades. Therefore, digital channels have become vital to grow and engage customers effectively.

Digital Marketing now is not just another buzzword. It has become the main force to drive result driven business interactions compared to traditional marketing channels. Here are the different types of digital marketing channels and the ways they benefit your business :

Social Media Marketing

Every business, small or big, has a marketing budget and it’s important to spend it in the right direction. Social media marketing is a great way to build your brand and increase your customer base. There are several social media platforms to reach out to your target audience and convert them into leads or customers. According to a survey, brands that don’t advertise on social media risk falling behind. 90 per cent of marketers also say their social marketing efforts have increased exposure for their business, and 75 per cent say they’ve increased traffic.

There are different platforms Within “social media advertising” like facebook, twitter, Instagram to reach your goal. Here you can target your audience based on interests, demographics, and geography. Meanwhile, you can also determine how much you want to pay per click. There are also specific types of ads that work to help meet a specific goal. You can choose whether you want to build traffic to your website, build brand awareness
or start a Lead generation campaign.

SEO

Search Engine Optimization or SEO is the best way to drive traffic to your website organically. The content of your website, if not properly optimized, cannot bring organic search traffic. The customers searching for services or products that you offer will find you if your webpage is optimized.

Your customers are using search engines like Google, Yahoo, Bing daily. Statistics show that over 2 billion people are online and there are 3.5 billion searches per day. And for most of us, it’s almost a second nature to select among the first few search results. With Seo, You can improve your websites rank in Google’s search results.
A strong web presence is what every business needs these days to dominate the industry and competitors. SEO can help you gain that.

Google Ads

Previously known as Google AdWords, Google Ads is now the largest pay per click advertising platform. This platform helps businesses display ads on Google’s search result pages and their advertising networks. If you are a small business with a limited budget. Furthermore, to ensure their ad is only displayed to potential customers. their ad is only displayed to potential customers.

Marketing is all about connecting with customers in the right place at the right time. And if your customers are spending so much time around digital platforms, then that is what you should subscribe. There is an opportunity for businesses to run smart campaigns in minutes and drive real results. The Digital platform always offers a substantial return even on small investments.

Content Marketing for Small Business

A small business has big dreams but a small budget. There are many companies in the same fix. To stand out and achieve your dreams, you need to be the smartest and thing differently.  In this, you may face a challenge that can make or break your overall business objectives.

To Promote your Small Business you should try to discover the power of social media as a part of your marketing tactic. But social media isn’t very effective on its own. You should have a consistent amount of relevant, unique, interesting and useful content to share on your social media profiles. Whatever you look for, topics for social media post, inspiration or ideas to use to make your blog posts draw customers in, it’s very essential to reevaluate the way you reach your customers. Social media marketing costs more time than financial investment to be unique and has the potential to reach a large number of people. It is the perfect marketing activity for the budget-conscious small business owner.

To add to our Social Media more successfully you need to have a Strong and Unique Content Marketing Strategy.
This will help you establish and maintain a successful brand identity that your audience can connect with. Moreover, you can gain a competitive advantage over your competitors. With your consistency, you can generate more website traffic and better exposure to your products and services without making a huge investment.

Hence, Content marketing is one of the most low-cost and effective ways in which you can drive traffic and build awareness for your small business. It may take some time to see the results, but you should not give up.  So stick with your content marketing strategy and work more to refine it. It will definitely lead your small business to great success.

 

 

Benefits-of-Having-a-Website-for-a-Hotel

It is now more important than ever for every Hotel to have a great looking website. It is ultimately the consumer who drives change in the market so it is important to ensure that customer will enjoy using the website. A customers prime expectation is that booking accommodation needs to be visual, easy, simple and informative. Moreover, it should also work on whatever device they feel like using at the time.

The first impression of your Hotel is very important in any situation. But when it comes to travel, It doesn’t happen when your guests walk in the door and check-in; it starts when they visit your website.

If your website makes it difficult or time-consuming for a customer to book or distracting, they might change their mind and switch to others.

A website is your Hotels face on the Internet. It reflects your hotel’s unique personality and destination as opposed to using the same template. Having your own independent website you get the freedom to add a greater amount of information to show what really sets you apart. You can also add any external links of relevant sites, which can help with your SEO. With your hotel’s official independent brand site, you will be able to fully optimize to rank for many more keywords.

 

Web.Com (India) Pvt. Ltd. a pioneer in providing Software solutions across North East and abroad is starting a new website training vertical, Web.Com Training. It is a specialized training & education institute. Our mission is to accomplish the target for current demand of IT professionals. The demand for skilled manpower against the changing technology has created a vacuum in the North East.  Web.Com Training will groom students to meet the demand with practical oriented training and give exposure to LIVE projects.

Courses designed to benefit every individual

Currently, the biggest challenge in the software industry is to keep pace with the rapidly changing technologies. In fact, everyone, whether he is a student or a professional, it is essential for a constant up gradation of technology.

Keeping this in mind, we have designed courses for software professionals who wish to keep a finger on the pulse of the latest technology.

To emphasize, if you’re someone who has an interest in computers, you can choose from our various courses. We offer Web designing and developing to Mobile App Development and also Digital Marketing to promote the brand’s online presence.

Web Designing, Web Development, Mobile App Development or Digital Marketing courses are short-term professional job oriented courses. Besides, there are huge opportunities available for the students who wish to work in these fields. Furthermore, many private and public organizations are hiring developers regularly to work with them. With the rapid advent of the online industry, the demand of web professionals are increasing and this has created huge job opportunities for the aspirants. Also, an experienced person can work as a freelancer; there are many online companies which provide online projects to these individuals.

Social networking is a web application in which people build a social network or social relation with other people who share similar personal or career interest, activity, background or real-life connection. Whereas Monthly Active User (MAU) is the key performance indicator (KPI) often used by these social networking sites. It is calculated by counting the number of unique users for a 30 day period. Calculating MAU helps determine the value of a social network site and finds the number of users who have an account and uses it on a monthly basis.

Facebook

is on the top with 2.2 billion MAU. Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg. It is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and stream live video. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.

Instagram

has 700 million MAU. It is a photo and video-sharing social networking service owned by Facebook, Inc. Twitter was created by Kevin Systrom and Mike Krieger and launched in October 2010. It is also a popular marketing channel for brands, especially in the beauty, fashion, and luxury segment. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account’s posts can be shared publicly or with pre-approved followers. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users whom you choose to follow. Users can browse other users’ content by tags and locations, and view trending content and can “like” photos.

LinkedIn

has 500 million members in 200 countries, out of which more than MAU. It is a business- and employment-oriented service that operates via websites and mobile apps. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn allows members to create profiles and connections with each other in an online social network which may represent real-world professional relationships. Members can invite anyone to become a connection. It also requires connections to have a pre-existing relationship. With a basic membership, a member can only establish connections with someone he has worked with, knows professionally, online or offline or has gone to school with. Premium subscriptions can be purchased to provide members better access to contacts in the LinkedIn database.

Twitter

has 327MAU. It was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. Twitter is an online news, social networking, and micro-blogging service, enabling registered users to read and post short messages known as “tweets”. In this networking site users post and interact with messages. Tweets were originally restricted to 140 characters, but since November 7, 2017, this limit was doubled to 280 characters for all languages except Japanese, Korean, and Chinese. Registered users can post tweets, but those who are unregistered can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or mobile apps. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

Google plus

has 3.5 million users is an Internet-based social network that is owned and operated by Google launched in June 2011. A user profile is a publicly visible account of a user that is attached to many Google properties. Its features include the ability to post photos and status updates to the stream or interest-based communities, group, different types of relationships into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums. It also includes several identity service sections, such as a contributor and other profiles area that let one link their properties across the web. These sections optionally link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to.