Digital Marketing – The Best Way to Promote Business

Posted in: May 18, 2019 at 6:38 am

By: Farheen Tabassum

Digital marketing is a way to promote brands and products online through different types of digital channels. It is a broad term that covers advertising through online platforms. Digital marketing can work for any business in any industry. There is a major shift in how people purchase products and interact with businesses due to doubled Internet usage over the decades. Therefore, digital channels have become vital to grow and engage customers effectively.

Digital Marketing now is not just another buzzword. It has become the main force to drive result driven business interactions compared to traditional marketing channels. Here are the different types of digital marketing channels and the ways they benefit your business :

Social Media Marketing

Every business, small or big, has a marketing budget and it’s important to spend it in the right direction. Social media marketing is a great way to build your brand and increase your customer base. There are several social media platforms to reach out to your target audience and convert them into leads or customers. According to a survey, brands that don’t advertise on social media risk falling behind. 90 per cent of marketers also say their social marketing efforts have increased exposure for their business, and 75 per cent say they’ve increased traffic.

There are different platforms Within “social media advertising” like facebook, twitter, Instagram to reach your goal. Here you can target your audience based on interests, demographics, and geography. Meanwhile, you can also determine how much you want to pay per click. There are also specific types of ads that work to help meet a specific goal. You can choose whether you want to build traffic to your website, build brand awareness
or start a Lead generation campaign.

SEO

Search Engine Optimization or SEO is the best way to drive traffic to your website organically. The content of your website, if not properly optimized, cannot bring organic search traffic. The customers searching for services or products that you offer will find you if your webpage is optimized.

Your customers are using search engines like Google, Yahoo, Bing daily. Statistics show that over 2 billion people are online and there are 3.5 billion searches per day. And for most of us, it’s almost a second nature to select among the first few search results. With Seo, You can improve your websites rank in Google’s search results.
A strong web presence is what every business needs these days to dominate the industry and competitors. SEO can help you gain that.

Google Ads

Previously known as Google AdWords, Google Ads is now the largest pay per click advertising platform. This platform helps businesses display ads on Google’s search result pages and their advertising networks. If you are a small business with a limited budget. Furthermore, to ensure their ad is only displayed to potential customers. their ad is only displayed to potential customers.

Marketing is all about connecting with customers in the right place at the right time. And if your customers are spending so much time around digital platforms, then that is what you should subscribe. There is an opportunity for businesses to run smart campaigns in minutes and drive real results. The Digital platform always offers a substantial return even on small investments.