The importance of Google reviews.

Posted in: August 25, 2018 at 9:24 am

By: Divya Purkayastha

People use Google to search for everything these days. Any question that arises in our mind, comes with the answer ‘Google it!’ Almost 90 % of all people using internet read online reviews before making a purchasing decision. Even if someone is lost in a new place and looking for some refreshment or accommodation, any kind of service or shops within walking distance, the options for those are pinned in Google Map.

Google is the first place where a potential customer can contact your business. There are many sites online and many more cropping up constantly, with reviews. It becomes quite hard to manage and stand out from the crowd. So it has become all the more important to build a consistently strong online presence. Google Reviews are what help customers to choose your business over another.

To set up your business for Google Reviews

First, you require a Google Local listing, to verify and take control of your business profile on Google. It is very simple, open the Google My Business page and register your business address. While registering your business, you will have to complete a profile that allows you to associate your business with several keywords and set the geographical boundaries that you serve. Google sends you a confirmation PIN number for verification via a postcard to your business address. The whole process takes about two weeks time. Once you enter the received PIN number, your profile is verified, and you will be able to get reviews. You can also verify your business by your phone: you receive a code sent by an automated message or phone call to your registered number, and you enter the received code on Google My Business to complete the verification. You can also get your business instantly verified if you have a verified business website with Google Search Console.

After you verify your business listing, you have the opportunity to expand the reach of your brand and share a more detailed business description and information about your services and offers with Google and also to your prospective target audience. After verifying your account allows you can add personal business photos and videos to your profile. Display your business hour and location. Above all create and receive business reviews. So that everything a user needs to know before making a decision about your business, can be seen before they even reach your website.

You should get customers to leave reviews for your business. This should be done in a very natural way. Share your Google page on all other social media networks you have. Ask your customers to leave a review based on a past experience they have had, or appoint a social media manager to get a review from customers, if they were happy with the service they received.  Never leave any of your customer’s review without a response. Reviews are a great way to improve the presence of your brand. Forward your customers a thank you, card or mail with options to review your business.