Importance of having a good school website

Posted in: February 11, 2019 at 8:59 am

By: Divya Purkayastha

For a school it is important to make a good first impression. Before anyone physically sets their foot into a school building, the school’s website enables them with an opportunity for a virtual visit. A good school website often is the first contact that people have with the school. Therefore, the school website affects the overall image and reputation of a school. It can gradually increase the value of the school. Having a good school website can also deliver a good user experience for its regular users, including teachers, students and parents.

School is a basic and fundamental institution.  And it is here where almost every person’s life begins to transform, where they start their formal education. Thus schools are acknowledged as the knowledge temple of human civilization. A school’s website is one of its most effective tool. Through a website a school can communicate, engage with parents, market its strengths, and build a solid and trusting reputation within its community. Hence, a website holds the current trend, to which everyone looks upon. It provides a platform to the students and their parents to get a continual track of the performance, attendance, and other curriculum stuff.

There are two primary purposes for any good school website.

The prime one is to provide timely, engaging, and current information to the parents, students, staff, and community. The next is to attract new students and recruit quality staff. So, a schools website must  fulfill both purposes of providing current information to the existing customers and also market to potential customers.

Parents and prospective parents want nothing more than seeing and knowing the life in school. Adding photo galleries, video, flip books, details and description adds to the depth of your content. It draws the users into a greater level of engagement. So your school website software should include these and make it as easy as possible.