What is “search engine optimization” (SEO)?

Posted in: March 26, 2018 at 9:26 am

By: Divya Purkayastha

SEO stands for “search engine optimization.” (SEO) is the practice of increasing the quantity and quality of traffic to your website through “organic,” “editorial” or “natural” search results on search engines. In general, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

Guess how many blog posts people publish each day.

Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.
And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.
This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.
SEO is the magic you have to work on your Website in order to make Google very likely to include your Website link as one of the top results whenever someone searches for that keyword. Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.

There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:
If you ever need to hide a dead body, you should place it on the second page of Google search results. If your Website or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all. But to understand how to show up first in the search engine results, you first need to know how search even works.

Therefore SEO:

Adds Quality to your trafficYou can attract visitors who are genuinely interested in products that you offer.
Increases the Quantity of your traffic:  You get genuine people clicking from those search engine results pages (SERPs),
Get Organic results: Ads make up a significant portion of many SERPs. Organic traffic is what most marketers strive to increase. This traffic is defined as visitors coming from a search engine. Contact Web. com Training to Learn Seo from the experts