Global instant messaging giant WhatsApp clearly informed that it won’t entertain any third-party commercial advertisement in order to acquire funds and will no longer charge subscription fees from its billion users worldwide.
After declaration of giving up its annual subscription fee over the next several weeks, news of introducing advertisement to WhatsApp leaked through various media. Conveying everything latest on their blog WhatsApp stated that it won’t subject its users to advertisements for profit making as they have other revenue generation options.
Without clearly defining the revenue model, the statement said it would test tools starting from 2016 which could replace text messages and phone calls mode of communication between people and businesses and organisations that could mean communicating with your bank about any recent transaction-error, or with an airline about a delayed flight.
Promising zero third-party advertisement and spam, it also said that reaching out to many WhatsApp users without a debit or credit card across countries is also an objective of the move.
Founded by Ukrainian immigrants to America Jan Koum and Brian Acton in 2009, WhatsApp got acquired by social media giant Facebook for $19 billion in 2014. Both Koum and Acton were former employees of technology company Yahoo.