Do you want more leads from Facebook but not sure what to do? Your social media campaigns are not earning much leads? Well, generating leads through Facebook and other social mediums is not an easy task. Professional help and Facebook ads can provide you your required leads, which not always possible from the usual posts and other social media engagements.
1: Reach Facebook Group Members
While running Facebook ads, you’ve probably thought that targeting an active group that you’re part of is a good idea. Or maybe you’ve come through a Facebook page, which seems perfect. But finally you realize that targeting a group or the page is not working towards your direction. Well, specifically targeting a certain group or page may not bring you leads but if you can target people who liked that group or page will work quite well.
At first, you have to look for keywords used to describe the group or page. Next, create a new ad set. Under Detailed Targeting, you’ll want to set your targeting parameters to those keywords. Enter your first keyword and then click Narrow Audience, then click other keyword and click audience preference accordingly.
2: LinkedIn Connections are Helpful
There’s a pretty cool way you can target select LinkedIn connection with a custom offer. You simply export your list of connections from LinkedIn and upload the connections you want into a Facebook custom audience. Keep in mind that your connections may not have used the same email on LinkedIn as on Facebook, so not all of the emails will match.
3: Targeting People With Relevant Interests
This tactic is a bit more complicated than the others, but it has the potential to scale better. It involves layering keywords and Facebook pages on top of each other to get a very specific group of people.
Basically you brainstorm the key elements that define your target audience and group them into 3 or 4 categories so together they describe your ‘ideal client’ or the potential clients.
4: Focusing Other Relevant Campaigns
If you’re interested in targeting someone who is already running Facebook ads, you could target people interested in AdEspresso, because it helps optimize ads. It’s a good idea to research what audience your target prospect attracts. Often, all you need is just a few minutes on their website.
To do this, brainstorm 3 or 4 core traits that define your ideal client. Enter one of your findings from each trait by using the Narrow Audience option. You’ll end up with three layers.
Remember that each tool, influencer, etc., you change will give you a different audience, so you may need to test different variables to nail down your ideal combination.
5: Zero In on Prospects at Specific Companies
Suppose you want to layer the information your prospect entered on his or her Facebook profile into the targeting area of your ad. Fortunately, there’s an easy way to do this. Go to the Detailed Targeting section and choose Demographics > Work.
This allows you to target small groups of people who hold specific positions within a company, and build your ads to scale if you select a more generic job title.
There are several other ways to use social media advertising to find your future B2B customers. For en expert guidance to generate leads through social media marketing log on to www.webcomindia.biz or mail us: firstname.lastname@example.org
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