Social Media and SEO work hand in hand but they have their separate roles, which are connected. A brand’s SEO ranking mostly crucially effected on its social media activities which need to be understood. Following are some points which will make the thing easy to understand further.
Social Links May or May Not Boost Your Search Rank
Many marketers believe that links to their website via social media accounts do have a major impact on their rankings, which is partially true. Google takes into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.
It means while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.
Social Media Profiles Rank in Search Engines
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names.
Social channels can feel more personal than webpages, and they’re a great way to get a sense of a company’s personality. So, it’s a common trend while researching a company people like to go straight to their social pages like facebook and twitter.
Don’t forget Google +
There’s no doubt that your social profiles matter to Google and especially to people who are looking for you online. A few active social channels can make the experience of getting to know your brand online more fun, engaging and personal. Also, while some may consider Google+ a non-essential social channel, marketers shouldn’t discount the fact that a company’s Google+ profile is one of the first things a searcher will see. That’s why, it pays to have a profile with up-to-date info and engaging content.
Social Media Channels Are the New Search Engines
Nowadays, people don’t just go to Google and other search engines to look stuff up; they also use social media channels to find what they’re looking for. Many experts have commented on why social is the new SEO. This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine.
Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.
So, importantly companies should expand their concept of SEO to include not just the traditional search engines––but also social search engines.
Make A Clear Visibility
When searching for a brand on Facebook or Twitter it’s not uncommon to see several different profiles pop up, and it’s not always clear which one is the real deal. Marketers need to ensure that it’s super easy for users to identify their official social profiles.
Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon; moreover, given that link-building strategies like guest blogging have become a less reliable way to indicate the quality of a webpage, it makes sense that search engines would begin to look for other signals of authority and value.
Categories: SEO & SMO